Hosszabb cikk jelent meg a Wiredban a Rock Bandről, mondjuk elég régi apropóból, még a júliusi E3-demo körül íródott, dead tree media, piha.
Rigopulos thinks the online service could help to introduce new artists, the way MTV did in its heyday. "Sitting down and watching music was a new thing — it changed the mass market's notion of what music entertainment was," he says. As we sit in his office, he describes how Rock Band could be the next stage of evolution for the music industry, as well as the game industry. "The instruments reprogram you. The urge you're going to feel when the Killers release a new album is the urge to feel the songs as a player." He leans forward intently and adds, "In five years, this is how people are going to consume the music they love."
